Breakout Session 4: Fake news to viral facts: countering anti-LGBTQ+ misinformation through vertical video

The proliferation of anti-LGBTQ+ misinformation on social media platforms has become a pressing concern, with grave real-life consequences for LGBTQ+ individuals and campaigners across the world - derailing bills, shifting elections and inciting violence. In response, this session will explore the use of vertical video formats on platforms like TikTok and Instagram to counter this trend.

Enrique Anarte, a journalist and content creator covering queer rights across the world, will show how vertical video and audience engagement on such platforms can be harnessed to create low-budget, impactful fact-based content capable of debunking misleading narratives online. Through a combination of case studies, brief interactive exercises, and expert insights, attendees whether they are academics, journalists, influencers, local charities or international non-profits - will learn how to:

- Use fact-checking and pre-bunking as part of their content strategy
- Create engaging video content that resonates
- Identify opportunities to produce organic content that can navigate the algorithm effectively and maximise the social impact of their LGBTQ+ advocacy or reporting

Participants will walk away from this session knowing that the fight against misinformation can be won if we learn to speak to those who are outside our echo chamber.